CONTENT CREATION IN BROADCASTING. OGTV AS A CASE STUDY

ATTENTION:

BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU!

INFORMATION:

YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420

WHATSAPP US ON 08137701720

CONTENT CREATION IN BROADCASTING. OGTV AS A CASE STUDY

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

As one of the most prominent inventions of the 20th Century (Hints, 2011:1) till now, in the 21^st Century, television remains the people’s quintessential medium of information, entertainment, and education. Since its invention, the medium has been on a continuous move to redefine itself: improving the output of its practice, thereby making practitioners often rise to the challenges of its newest realities at each point in time, while giving the viewership a good reason to keep faith with it. Indeed, “It will continue to change – all aspects of it. Devices will get smarter, thinner, and more affordable, have better resolution, etc. Broadcast technology will offer more addressable options to advertisers and will send higher definition images to households. And programming will continue to evolve to attract and retain its audiences” writes Peteresen (2017:3). This is however being played out by the new digital broadcasting techniques, and today, just like ever, television “has become one of the most common ways people view the larger world beyond them, as well as being one of the best ways for people to escape from the world” Hints (2011) avers

1.2 Statement of the problem

As digital broadcasting, which is premised on the theory of compression technology, and facilitated by the computer continues its upward surge in the broadcasting industry of television, “all media players (and indeed television broadcasters) need to evolve their strategies by type of TV Content, taking into account the economics of each type and the impact of OTT, as they “unbundle the TV scheduling” notes Borrell (2016:5). So, the unltimate thinking in the digital system of broadcasting will be how to generate quality and more Content, bearing in mind that most of these Content have to be affordably produced, if they must bring return-on-investment (ROI).

Media organizations have to respond to convergence by migrating towards a diversified multi-platform approach to production and distribution of Content to remain afloat in the digital system of broadcasting. This reality must therefore be understood and addressed, as much as it demands attention and all seriousness in the digital system of broadcasting.

1.3 Objectives of the study

To understand the importance of Content in the digital broadcasting system;
To analyse various strategies and principles of packaging TV Content in a broadcasting digital environment; and,
To establish that broadcasters have to re-evaluate and change their mentality about the issue of Content production and delivery to remain competitive.

1.4 Research Questions

What is the importance of Content in the digital broadcasting system;
What are the various strategies and principles of packaging TV Content in a broadcasting digital environment
Do broadcasters have to re-evaluate and change their mentality about the issue of Content production and delivery to remain competitive.

1.5 Research Hypothesis

H0: There is no relationship between content creation and quality of broadcasting

H1: There is a relationship between content creation and quality of broadcasting

1.6 Definition of terms

1: Content:

Content is the information contained within communication media. This includes internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content.

2. Television:

The initial transmission by wire or over the air, including that by satellite, in unencoded or encoded form, of television programmes intended for reception by the public. It includes the communication of programmes between undertakings with a view to their being relayed to the public

3: Broadcasting:

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.

HOW TO RECEIVE PROJECT MATERIAL(S)

After paying the appropriate amount (#5,000) into our bank Account below, send the following information to

08068231953 or 08168759420

(1) Your project topics

(2) Email Address

(3) Payment Name

(4) Teller Number

We will send your material(s) after we receive bank alert

BANK ACCOUNTS

Account Name: AMUTAH DANIEL CHUKWUDI

Account Number: 0046579864

Bank: GTBank.