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A STUDY OF LANGUAGE CHOICE IN IGBO MARKET WOMEN-CUSTOMER INTERACTIONS
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Languages, with their complex implications for identity, communication, social integration, education and development, are of great importance for sociolinguists. Human languages have changed in the age of Globalization; no longer tied to stable communities, they move across the globe, and change in the process. Most nations in the world are multilingual; speaking more than two languages. They contain ethnic groups in contact and frequently in competition. It is well known that there are basically three possible linguistic outcomes of prolonged contact of ethnic groups: language maintenance, bilingualism or multilingualism, or language shift. Languages influence each other; they expand, contract or die. According to
Remysen, Wim, Reinke & Kristin (2012), the impact of one language on the lexicon, phonology, and syntax of another has long been considered vitally important for the understanding of language change, choice, and use. It is very rare that contact is between equals and more or less symmetrical. The characterized differences between communities such as power, size, wealth, prestige, and vitality are significant factors which often make speakers adjust their language- choice patterns during their life time and/ or from one generation to the next, along with the speakers’ attitudes towards their languages.
Migration largely contributes to language contact and change. The community of immigrants faces great challenges whether to keep their mother tongue language actively in use, to shift
to the dominant host language, or use their ethnic language side by side with the dominant official language of the host country.
1.2 Statement of the problem
There may have been previous researches on language choice among market women. This work focuses on more information on this topic. It also discusses language choice in igbo market women-customer interactions.
1.3 Objectives of the study
1. To understand the idea of language choices in igbo market women-customer interactions
2. To understand the relationship between language choice and customer relations among market women
1.4 Research questions
1. What is the idea of language choices in igbo market women-customer interactions
2. What is the relationship between language choice and customer relations among market women
1.5 Research hypothesis
H0: There is no relationship between language choice and customer relations among market women
H1: There is a relationship between language choice and customer relations among market women
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