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THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE

ABSTRACT:

This work discusses the effect of good public relation and organized promotions on the achievement of marketing objective, case study of Nigeria breweries Plc. A hundred and twenty questionnaires were shared amongst employees, sales and marketing agents of Nigeria breweries Plc. Interviews and surveys were also conducted.

Primary and secondary data were used the analysis. Both frequency distribution and regression analysis were used.

It was observed therefore that good public relations and organized promotions has a significant positive effect on the achievement of marketing objectives. Also, there is a positive relationship between good public relation, organized promotions and the achievement of marketing objectives.

TABLE OF CONTENT:

CHAPTER ONE

INTRODUCTION

  1. Background of the Study
    1. Statement of the Research Problem
    1. Objectives of the Study
    1. Significance of the Study
    1. Research Questions
    1. Research Hypothesis
    1. Conceptual and Operational Definition
    1. Assumptions
    1. Limitations of the Study

CHAPTER TWO

LITERATURE REVIEW

  • Sources of Literature
    • The Review
    • Summary of Literature Review

CHAPTER THREE

RESEARCH METHODOLOGY

  • Research Method
    • Research Design
    • Research Sample
    • Measuring Instrument
    • Data Collection
    • Data Analysis
    • Expected Result

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

  • Data Analysis
    • Results
    • Discussion

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS

  • Summary
    • Recommendations for Further Study

Bibliography

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