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THE IMPACT OF COMMUNICATION AND GROUP DYNAMICS ON TEAMWORK EFFECTIVENESS: THE CASE OF SERVICE SECTOR ORGANISATIONS
ABSTRACT
The present study makes an attempt to study the dynamics of teamwork effectiveness, communication and group dynamics across private banks, hotels and retail sector and to ascertain the relative importance of communication and group dynamics in determining teamwork effectiveness in banks, hotels and retail sector. Three standardized questionnaires namely Communication Satisfaction Questionnaire, Group Functioning Questionnaire and Team Effectiveness Assessment Measure Questionnaire have been used to collect the data. The sample size is two hundred and ninety seven from private banks, hotels and retail chains in Bhubaneswar city, Odisha. The statistical tools used are descriptive analysis, Analysis Of Variance (ANOVA) and Multiple Regression Analysis to analyse the data and interpret the results. Based on the findings, organisational development and intervention strategies are suggested to enhance teamwork effectiveness in the service sector.
Keywords: Communication, Group Dynamics, Teamwork, Service Sector.