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THE IMPACT OF AN ORGANIZATION’S CULTURE TOWARDS EMPLOYEES’ PERFORMANCE: A STUDY ON THE FRONTLINE HOTEL EMPLOYEES
Abstract
As frontier personnel engage a significant responsibility in issues concerning tourism and hospitality diligence, it is vital to analyze employee performance from several perceptions. The objective of this current research is to analyze whether dimension of organization culture will affect the frontline employees’ performance in Hotel industry. The importance and contribution of this study is to provide researchers better understanding of factors that affect employee’s performance in Hotel industry. There are around 998 frontline employees who work in hotels along Gurney Drive area in Penang, based on the report given by the hotels Human Resource Department. 450 questionnaires are spread out and 278 questionnaires used to analyze the data. The results support that, the organization culture will affect the frontline employee performance and that are consistent with the previous explanation. Future research needs to incorporate other variables that can affect the employees’ performance.
Keywords: – Uncertainty Avoidance, Masculinity, Power Distance, Individualism & employees’ performance