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RADIO PROGRAMMING AND ENVIRONMENTAL HEALTH COMMUNICATION: AN ASSESSMENT OF THE EFFECTIVENESS OF THE QUEEN FM 94.1 PROGRAMME “OGA LANDLORD”
ABSTRACT
The research “Radio Programming and Environmental Health Communication: An Assessment Of The Effectiveness of the Queen Fm94.1 Programme“Oga Landlord” was carried out to assess the effectiveness of radio programme in communicating environmental sanitation in Zaria, Kaduna State using both qualitative and quantitative research approaches. Data was specifically gathered through interview, observation, questionnaire and focus group discussion in order to ascertain the effectiveness of the Queen FM 94.1 programme“Oga Landlord” in the light of dealing with environmental sanitation issues. The analysis was based on the Agenda Setting Theorywhich argues that media attempts to create and transfer salient issues into the public domain to enable the public to discuss, deliberate, or debate on these issues to make informed decisions.In view of this, findings revealed that radio is a powerful medium for health promotion, educating people on social issues and disseminating information to a wide variety of audiences. Furthermore, it was discovered that adequate and effective environmental sanitation practices are the foundation for health development whereas inadequate and improper sanitation and poor solid waste management remain two of the main transmitters of diseases in the world‟s developing countries.More so, it was revealed that depth and proper treatment is not given to environmental health issues in the presentation of “Oga Landlord”. Also, audience participation and feedback mechanisms in the programme are through text messages and phone calls. In view of the aforementioned findings, it was recommended that other channels of social media should be inculcated into the programme to enhance audience participation. In order to sustaineffective radio communication, broadcasters should be prepared to carry out formative researches on the audience. Therefore, it is imperative to propose that effective radio programming should be tailored towards having the desired impact on the audience which could result in behavioural change
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