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POPULAR CULTURE IN NIGERIA: THE CASE STUDY OF NIGERIAN MUSIC INDUSTRY
Abstract
We are living in a period portrayed by various, magnificent, addictive, and unremitting
excitement in the circle of popular culture. With the coming of online life, it has turned out to be simpler to spread culture over the globe, changing the world into one worldwide society. This has additionally caused the entrance of popular culture into different parts of society. Yet there is no denial that popular culture has some disastrous consequences on youth’s capacity meaningfully to societal development. It could be said that this culture has affected many individuals’ life in a negative way and it has directly reflected on the communal living. Despite that it has been observed that the popular culture products are being rapidly consumed. Many reasearchers has sought for explanation to this complicated puzzle. No doubt Frankfurt School of Thought’s findings in this regard are of remarkable nature. And it is upon this school that I attributed all my arguments regarding the true intention of popular culture products. I would argue that popular culture was deliberately planned to control people, serve the needs of capitalism and ensure the continuity of its dominance. And to support my argument I have based my theoretical framework on Frankfurt School of Thought. For the Frankfurt School, popular culture is the culture produced by the culture industry to secure the stability and continuity of capitalism. The main focus of this article is to introduce to the readers the popular culture in Nigeria focusing on music as a case study. Thus, an overview of how the music industry has affected the Nigerian society is going to be put forward. To achieve that, I started by defining what popular culture is, and then go on to discuss the demographics of Nigeria. The research after has tried to put forward how the popular culture and musical products affected and corrupted the society.
Keywords:
Popular Culture,
Nigeria, Youth,
Music Industry,
Frankfurt School of
Thought