A STUDY ON INVESTMENT PATTERN WITH SPECIAL REFERENCE TO SMALL AND MEDIUM CAPITALIZATION COMPANIES

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A STUDY ON INVESTMENT PATTERN WITH SPECIAL REFERENCE TO SMALL AND MEDIUM CAPITALIZATION COMPANIES

CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Investment is parting with one’s fund, to be used by another party, user of fund, for productive activity. It can mean giving an advance or loan or contributing to the equity (ownership capital) or debt capital of a corporate or non-corporate business unit. Generalized, investment means conversion of cash or money into a monetary asset or a claim on future money for a return. This return is for saving, parting with saving or liquidity and lastly for taking a risk involving the uncertainty about the actual return, time of waiting and cost of getting back funds, safety of funds, and risk of the variability of the return.

The cornerstone of any investment strategy is to maximize the return while maintaining a tolerable risk. The process of allocating assets among several investment categories is a way of achieving the goal. Younger people can assume greater risk than one who is retired; a highly paid executive will be less dependent on current portfolio income than will a disabled person on workmen’s compensation and so forth. The goal of an individual may be current income, capital appreciation or an acceptable balance. If the investor decides on capital appreciation, the investors should have the personality to ride out major decline in the market. These are decisions that only the investor can make after careful consideration.

STATEMENT OF THE PROBLEM

India has world’s largest number of professionally qualified and also more working peoples. Along with this, the Indian family system has undergone a dramatic change resulting in more and more nuclear families in the urban cities nowadays. This change in the family systems has given an opportunity to work outside and actively participate in all fields. The rare evolution, made the researcher to study about the investment pattern in the small and medium capitalization companies. Investment is having its strong base in India for many years and so, a study about investment pattern in the small and medium capitalization companies is an appropriate one.

SCOPE OF THE STUDY

India is now one of the fastest economically growing nations. With its vast economy, Indians have a lot of options to invest their savings. This study undertaken for Way2wealth Securities Pvt Ltd aims to study the investors’ attitude towards various investment alternatives and to study the customers’ perception on investing in small and medium capitalization companies. The study would also analyze the awareness level of investors in small and medium capitalization companies. The study has been done by preparing a questionnaire which contains prospective questions put forth to the investor’s .The responses help in analyzing the profile and investing habits of the investor and factors influencing the investor in investing in small and medium capitalization companies.

OBJECTIVES OF THE STUDY

 To analyze the investing habits of the investor.

 To analyze investors risk and return preferences of the investment

 To analyze the factors influencing the investor in choosing the types of investments.

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