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A STUDY ON OPINION OF WORKING PEOPLE TOWARDS SHARE MARKET INVESTMENT WITH REFERENCE TO NIGERIA
Abstract: The Indian investor community has undergone a sea change in the past few years. India now has a very large investor population and ever increasing volumes of investments. Besides trading to save, manage risk, and speculate people trade simply because they find it’s entertaining. They are “enjoy investing” and “enjoy risky propositions”. In contrast, standard motives for trading such as saving and rebalancing explain little of the variation in trading activity across investors. Entertainment appears to be a straightforward explanation for why some people trade much more than others and why active traders underperform their peers after transaction costs. Individual investments behaviour is concerned with choices about purchases of small amounts of securities for his or her own account. Investment decisions are often supported by decision tools. It is assumed that information structure and the factors in the market systematically influence individuals’ investment decisions as well as market outcomes. This study deals with the behavior of people towards investing in share trading and their attitude towards other investment avenues in Nigeria. The study was descriptive in nature and convenient sampling technique was used for a sample size of 60 respondents. From the findings it’s clear that 80% of the respondents are willing to invest in share market and 32% of the respondents feel that the growth rate of share market has highly favourable.
Keywords: Investment behaviour, stock trading, Awareness level, risk & safety.