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AGRICULTURAL COMMUNICATION AND EMPOWERMENT: A STUDY OF MORINGA CULTIVATION AND UTILISATION IN SELECTED LGAs IN EKITI STATE
ABSTRACT
Ekiti state, despite being endowed with abundant human and natural resources, is still one of the poorest states in Nigeria. Though poverty, unemployment and climate change are global phenomena, these are prevailing issues that call for attention in Ekiti State. The study aimed at improving the communication channels and tools used in informing the people of the study area on how to cultivate and utilise Moringa plant, which has potentials of empowering the population of the two selected local government areas of Ekiti State. Both qualitative and quantitative methods were used to elicit information from Ikole and Gboyin LGAs. The demographic data of the 188 respondents reveal an average age of 33yrs implying youthfulness and productivity. The mean value of 4.1 for years of awareness from the two LGAs indicated that majority have known about Moringa just within 4 years. From the data, 92% of the respondents agreed that Moringa has unprecedented potentials to empower people of the study area. The respondents however showed concern that actualisation of Moringa potentials is being threatened by such factors as security, awareness, land and market availability, capital, government support and illiteracy. They agreed that awareness is a major problem that needs to be addressed. They see the need to involve all stakeholders in implementation processes and information dissemination about Moringa. The findings presented promising potentials for Moringa cultivation and utilisation in the study area if proper information dissemination is available. The respondents also adduced to the need for convergence of both indigenous communication and the conventional tools of communication. The need for proactive use of various tools of communication, and people‘s interest and readiness to participate were identified as necessary by majority of the respondents. It is thus recommended that effective orientation and awareness creation should be provided. Synergising conventional communication channels with traditional modes of communication available will create enabling atmosphere for localisation of Moringa information drive, which can result in active local participation and eventual empowerment of the population.
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