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AN EMPIRICAL STUDY ON ANALYZING BEHAVIOR AND PREFERENCE OF THE INDIAN INVESTORS BEHAVIOR TOWARDS INVESTMENT AVENUES DURING COVID-19
Abstract
The ongoing coronavirus virus is a critical threat to not just the individual’s health but also to the investors and their valuable investments. The long lockdowns have also impacted the Indian economy and different sectors. To fulfill the objective of investment, it is necessary to understand and have knowledge about the market and different avenues available in the market for investment purpose and also, risk linked with each avenue so, that investor can take proper investment decision, In the current scenario, Markets very volatile therefore, it is very necessary for the investors to study and analyze the market as where to park their money for the safety and getting good returns from their investments. Investors need to understand the avenues they should consider in this covid-19 pandemic. Thus, it has become an immediate need to carefully understand the behavior and preferences of the Investors of India. The present study analyzes the behavior and preference of the Indian Investors. The study is conducted on working class investors of Bangalore city. The study is conducted through primary survey using online questionnaire. Few criteria’s have been considered for drawing the sample from the population. The study will help the financial institutions to adopt proper strategies to earn good profits by understanding the preferences and attitude of investors towards investment in amid covid-19.
Keywords: Avenues, Behavior, Covid-19, Investment pattern, Investors, Preferences.