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COMMERCIALISATION AND THE MARKETING OF NITEL SERVICES,
This work is an attempt to determine the importance and necessity of Marketing in the Nigerian Telecommunication (NITEL) under i ts commercialised s t r u c t u r e. Marketing in NITEL is a necessity if the enterprise want to achieve one of the major objectives of commercialisation i . e . “To restructure and r a t i o n a l i s e public enterprises to make them more efficient, cost effective and c o s t concious, under the charge of goat-oriented management and staff whose future is linked with the fortunes of the organizations they operate.” Since the future of the management and s t a ll of NITEL depend solely on the fortunes of the enterprise, the management has to devise a strong and dynamic means of generating enough revenue for i t s survival. And it is worth noting that marketing is the only source of great fortunes in”any organization. It is the only source of income and without i t , nothing comes into the organization and eventually nothing will go out. In this present age of change, Marketing is the beating heart of many operations. It must be considered a principal reason for corporate existence-because it is the life blood and central focus of all activities in the organisation. And this is the secret the research is out to reveal to the management of NITEL. This research conducted, made use of personal oral interview together with the survey of relevant literature to gather enough data. Facts gathered were analysed. The research found out that there is no organized marketing department in NITEL: However there are symtoms or elements of marketing especially in the area of customer orientation and the creation of marketing research unit under the corporate department. The findings of the thesis thereafter concluded by recommending for the establishment of a fullmarketing department in NITEL which should be highly integrated with other units of the enterprise for efficiency and affectiveness in its entire operations.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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