TO GET THE COMPLETE JOURNAL/THESIS FOR TOPIC BELOW,
CALL: 08168759420, 08068231953
WHATSAPP: 08137701720
CONSUMER BUYING BEHAVIOR TOWARDS SPORTS SHOES IN PORT HARCOURT REGION
Abstract: Customers buying behavior is enormous, and highlights the importance of the customer at the center of the marketer’s universe. Sports and games have become one of the most essential elements of human life as it contributes to both the physical as well as mental fitness. Now day’s people are trying to get involved in any sports activities to build their team spirit, mental strength, constructive use of time, confidence and decision making. The survey study on
“Customer buying behavior towards Sport Shoes in Port Harcourt Region” has been conducted to observe the preferences of customers. This system of education is highly appreciated as it provides with the opportunity to acquaint with the outside world. The consumer purchasing process is a complex matter as many internal and external factors have an impact on the purchasing decisions of consumers. Understanding the buying behavior of the target market for its company products is the essential task for the marketing department. Manufacturers will need to implement strategies that encourage consumers to buy products from them instead of their competitors. A descriptive research methodology is adopted. The practical work helps to view the real business world closely, which in turn widely influence the conception and perception of knowing their perception regarding Sport shoes.
Keywords: Customers buying behavior, Sport Shoes and purchasing Decisions