Determination of Causes of Post-Harvest Losses in Orange Marketing in Selected Markets in Kano State, Nigeria.

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Determination of Causes of Post-Harvest Losses in Orange Marketing in Selected Markets in Kano State, Nigeria.

Abstract

This study analysed the causes of post-harvest losses in orange marketing in selected markets in Kano state, Nigeria. Multistage sampling technique was used for sample selection in the study area. The first stage involved purposive selection of three major markets notable for orange marketing. The second stage was based on random selection of 30% of the traders from each of the markets targeting total of 124 orange marketers, 100 retailers and 24 whole sellers. Data for the study was analyzed using descriptive statistics, The result of the socio economics characteristics revealed that age of orange retailers in the study area was found to fall between 23 and 69 years, and that of wholesalers falls between 36 and 69, which is economically active age. The result on major causes of post-harvest losses revealed that poor market patronage, poor transportation facility, inadequate storage facility, poor storage facility, physical damage, inadequate management skill, pest and diseases and weather condition were the major causes of post-harvest losses. The strategies adopted by the marketers to reduced postharvest losses during orange marketing were through advertisement of the produce, good packaging and persuasion of customers.

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