EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION (A CASE STUDY OF JMK, ILORIN)

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EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION (A CASE STUDY OF JMK, ILORIN)

ABSTRACT

This project is aimed at enlightening the general public on the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research focused on evaluating the retailing activities and its impact on business organization in ilorin metropolis. The aim of the researcher is to identify the nature and various type of merchandize carried out by different retailers. The research study is of significance to the researcher and the company chosen as case study in the sense that it will enable them to know how retailing activities is necessary and the role it plays to an organization. The research employed the questionnaire method of collecting data relevant to the study, 135 respondents were sampled out from the total population in which the questionnaire were been administered to. Based on the report and analysis, it was concluded that Retailing activities plays a vital role in business organization.

TABLE OF CONTENTS

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Abstract v

Table of Contents vi

CHAPTER ONE: Introduction 1

Ownership 1

Statement of problems of the study 3

Aim and objectives of the study 4

Significance of the study 5

Scope of the study 6

Limitations and constraints to the study 6

CHAPTER TWO: Literature Review 8

The concept of retailing 8

Types of retail outlets 9

Retail pricing 14

Challenges of retailing activities 14

Design and layout in retail store 16

CHAPTER THREE: Research methodology 21

Research Design 21

Data Presentation and analysis techniques 24

Sampling procedures 26

Definition of population 27

CHAPTER FOUR: Data Presentation and analysis

summary conclusion and recommendation 30

Brief history of case study 30

Data presentation and analysis 32

Summary 41

Conclusion 42

Recommendation 46

References

CHAPTER ONE

1.1 INTRODUCTION

Retailing activities involved in the sales of goods or services to ultimate consumer for personal or personal use. Anyone selling to ultimate consumer is performing the function of a retailer regardless of what he/she calls himself / herself.

Retailing is not a new concept in Nigeria. It is common business among the people in Nigeria from time immemorial. Retailing activities are common in open market and surroundings, e.g. Ipata Market (Ilorin) and Alaba Market (Lagos) and Dugbe Market (Ibadan).

Charles (1987) defines retailing as all activities undertaken by intermediaries whose primarily function is to sell good and service to ultimate consumers.

Kotler (1980) define retailing as all the activities involved in selling goods and services directly to final consumer of their personal and non-personal use.

The two definitions explain more saying that take place in our market and will designed stores.

Retailing also covers service rendered by lawyers, drivers, doctors and lecturers. Anyone who market to the ultimate consumer by what ever name, is in the business of retailing e.g. vendors, food seller, Barbers, cigarette seller and hawkers cobber.

Hospital is retailers to patient as college are retailers to education. We also have types of retailing organisation and they maybe categorize based on the following factors.