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IMPROVING THE MARKETABILITY OF THE INTERIM JOINT MATRICULATION BOARD EXAMINATION (IJMBE).
ABSTRACT
As a result of the historical educational imbalance that Nigeria witnessed since the Colonial Era, successive governments have evolved ways by which such imbalance could be reduced. One of such ways was the establishment of the Interim Joint Matriculation Board Examination (IJMBE) whose objective was to serve as an alternative examination to be used for University admission by the educationally disadvantaged states. Since then the IJMBE has been doing just that until recently when its continued use as an entry requirement into the University is being question by some quarters (Universities and other alternative examination bodies alike). This study therefore tries to investigate such factors that have led to the poor performance of the candidates in the IJMBE with a view to improving the Marketability and acceptability of this Examination Nation Wide for university admission. The focus of the study has been geared towards attracting more candidates who are the primary beneficiaries of the programme. Ways and means of getting more candidates interested in the programme through organised service marketing approaches have been proffered as a result of findings from the study.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
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