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INFLUENCE OF COMPETITIVE ENVIRONMENT ON BUSINESS STRATEGY AND OPERATIONS CASE STUDY OF DANGOTE CEMENT PLC
Abstract
The study empirically investigated the influence of a competitive environment on business strategy and operation using Dangote Cement Plc as a case study. Specifically, it investigated how Competition influences growth in companies and industries; it also examined business strategies that are used to achieve competitive advantage in a competitive business environment. It found out the roles of cost leadership and differentiation in business. The key factors influencing a business and the competitive environment was well analyzed using Porter’s Five Forces analysis in the case of the cement industry in Nigeria. The necessary data used for this research study were elicited from the company’s annual reports, sampled management staff of Dangote Cement Plc and some major distributors. The study employed the survey research design. The findings of the study show that a competitive environment does have influence on the business strategy and operation of a company and it is clear that Dangote Cement Plc uses its competitive advantage optimally. It thus recommended that the company should brace itself for policy changes in the future that might not be favorable and also consider a partnership or acquisition in the international market that will push its market reach outside Sub-Saharan Africa.
Keywords
Competitive Advantage
Business Strategy
Business Operation
Blue Ocean Strategy
Red Ocean Strategy
Merger & Acquisition
Economies of Scale
Cost Leadership