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INVESTORS PERCEPTION TOWARDS INVESTMENT AVENUES
Abstract: Investment is the commitment of funds, which have been saved from current consumption with in this hope that some benefits will be received in future. Based on the factors such as Demographic factors, Socio-Economic Background, Life Style, etc.., a lot of investment avenues will be available to the investors for parking their idle funds. Generally the initial step in the Investment process is understanding the objectives of Investment and framing out the investment policy. This may rely on investor’s perception. In this study an attempt has been made to find out the investors perception in primary and popular investment avenues in Kurnool District of Andhra Pradesh. From the respondents all Demographic variables and investors objectives have been collected and computing the relationship between these variables and objectives of the investment. Furthermore the study also finds the investor’s investment decision making behaviours in their investment avenues.
Key Words: Investor Perception, Investment Avenue, Investment Objectives