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PRICING POLICY AND ITS IMPACT ON THE PROFITABILITY
A b s trac t
This research project is mainly focused on analyzing pricing policy and its impact on company’s profitability through collecting receipts from 3 different places in Kurdistan Region of Iraq/ Sulaimani to evaluate their pricing policy with having coins and its impact on generating profits and increasing sales while coins does not exist in the market on the one hand, and interviewing some accounting, and economy’s experts on the other. A hypothesis has been developed in which pricing policy affects profits and sales. The results indicated that pricing policy has an impact on profits and sales. Hence, this pricing policy in these places may have influence on customer satisfaction, and further information has been provided in the research.
K ey w o rd s : pricing policy, profitability, sales, m oney changes