PRODUCT DEVELOPMENT IN NIGERIAN COMMERCIAL BANKS

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PRODUCT DEVELOPMENT IN NIGERIAN COMMERCIAL BANKS

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Objective of study

1.4 Significance of the study

1.5 Delimitation limitation and scope

1.6 Definition term

CHAPTER TWO

2.0 REVIEW OF RELATED LITERATURE

CHAPTER THREE

3.0 Research design and methodology

3.1 Sources of data and secondary

3.2 Location of data

3.3 Method of data collection

CHAPTER FOUR

4.0 SUMMARY AND FINDING

CHAPTER FIVE

Recommendation

Conclusion

Bibliography

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND

This topic titled the product development in Nigeria commercial bank. Today commercial bank and banks in general are faced with a lot of competition and problem in the banking sector/ market so commercial bank and banks in general don’t wait for customers but they look for customers because of the competition in the filled.

To days business is dynamic in nature and the only business that is dynamic is banking is banking business. Due to the nature of business in today’s society there is a lot of challenges that faces our business mostly in the banking sector. For these challenges to be tackled bank must develop their product to match their business and it can be done by improving the old product or bring a new product into the banking business each product have life cycle that is why banks must renew improve or invent new product so that their customer will be retain in the banks.

This work is to identify the product available in banks. This work is to identify the product available in banks by so doing to know how the product can be developed and the hindrances facing product development in the banks. Also to know how it will project the bank profit and satisfy there customer because their customers is the first thing they should have in mind.

1.2 STATEMENT OF THE PROBLEM

Product development in commercial bank is a nonstop thing event that bankers do must all the time so that they can satisfy customers.

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