THE IMPACT OF NEW MONEY MARKET PRODUCTS ON PROFIT PERFORMANCE OF COMMERCIAL BANK IN NIGERIA

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THE IMPACT OF NEW MONEY MARKET PRODUCTS ON PROFIT PERFORMANCE OF COMMERCIAL BANK IN NIGERIA

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCATION

Statement of the problem/Objective of Study

Rational of Study

Significant of Study

Definition Terms

CHAPTER TWO

REVIEW OF RELATED LITERATURE

Introduction

2.1 The Concept of Quality in products as a major

factor determining the a particular product in making

an impact on the profit performance of a bank.

2.2 Product planning, development and control in Bank

as a means of achieving an impact on their profit performance

2.3 The concept of price and its effects on demand for product:

The influence on profit performance of banks.

2.4 The relationship between price and quality in product market

in bank and it’s effect on profit performance of banks under

a competitive condition.

Gaps in product quality

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

Source of Data

Location of Data

Method of Data Analysis

CHAPTER FOUR

Summary of findings

CHAPTER FIVE

Conclusions

Recommendations

Bibliography

CHAPTERONE

INTRODUCTION

1.1 STATEMENT OF PROBLEM / OBJECTIVE OF STUDY

The commercial banks provides their numerous customer across the county with the full range of commercial money market banking products (service) but not related to currents savings and deposit accounts. Loans and overdrafts provision of international money market banking services, export credits and financial advisory services, farmer loan scheme, time deposit current account, statement savings scheme, house saving an loan scheme, first cash, UBA card, current account management services, money gram or international money transfer system, scholarship schemes.

All this products were aimed at generating profit to the banks concerned but due to change in market demand for these products and infavourable economic environment, there is a decline in sales of these product and subsequent decline in their profit performance (ANIBUEZE 1998) (BANKING PRATICE)

As a result the banks introduced new money market products such as Network, money gram, Western union money Transfer, save for school scheme, JAMB form sales, cash evacuation scheme, online real time scheme banking services, which were all aimed at improving the profit performance of these banks (NWANKWO 1990: Marketing Bank Products and Services). Therefore, the problem here is how profitable would these products be so as to make any impact on the profit performance to these banks.

The objective of embarking on this research finding is to determine whether the impact on the profit performance of these banks is as result of the new products introduced.

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