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THE INFLUENCE OF CARTOON NETWORKS ON CHILDHOOD DEVELOPMENT. A CASE STUDY OF NICKOLODEON
PROPOSAL
This work will discusses the influence of cartoon networks on childhood development. a case study of nickelodeon, In this research the researcher among other methods used the descriptive research method. The descriptive research is concerned with the collection, presentation, analysis and interpretation of data for the purpose of describing vividly existing conditions
Interviews involve eliciting information from the respondent through some verbal interaction between the interview and the respondent. It is a face to face interaction situation in which one person the interviewer questions, which are responded to orally. The questions which are properly framed, allows the respondent easy understanding of the information that are being sort for. Questionnaires will also be given out.
.Two hundred questionnaires were distributed among teachers and pupils from selected primary schools. Interviews and surveys were also conducted.
Primary and secondary data will be used in the analysis. Tables and percentages will also be used as the instrument of analysis
It is assumed that there is a strong and significant relationship between cartoon networks and the development of a child.
TABLE OF CONTENT:
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Research Problem
1.3 Objectives of the Study
1.4 Significance of the Study
1.5 Research Questions
1.6 Research Hypothesis
1.7 Conceptual and Operational Definition
1.8 Assumptions
1.9 Limitations of the Study
CHAPTER TWO
LITERATURE REVIEW
2.1 Sources of Literature
2.2 The Review
2.3 Summary of Literature Review
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Method
3.2 Research Design
3.3 Research Sample
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expected Result
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.1 Data Analysis
4.2 Results
4.3 Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
5.1 Summary
5.2 Recommendations for Further Study
References
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Television shows and animated films, for over 80 years, have been entertaining the kids. Felix the Cat the first ever cartoon icon, which started its journey in 1920s. In the next 10 years, Donald duck, Mickey Mouse and Pluto was the cartoon character which are being introduce by Disney Brother’ s Cartoon Studios (Box Office Mojo.com, 2004). Now a day, children’ s physical activities are limited by excessive watching of television. As cartoon watching is the most favorite hobby of children in their leisure time, so they like to watch the cartoons on television rather than to do any physical activity.
Cartoon watching affects the attitude and behavior of kids i.e. their liking and disliking, way of talking, and behaving with other children. It also has a strong affect on their language and the way of their dressing and eating.
Cartoon Network is the most favorite cartoon channel in the world. Cartoon network started its transmission in 1992, and has gained record breaking popularity. Since August 2002, it has been watched in more than 80 million homes in United States of America and in 145 countries throughout the world. It is one of the top ad- supported channels for cable television network. Cartoon Network is the 24/7 channel and broadcasting only “ Cartoons” , yet its 68 percent audience belongs to children of the age group from 2 to 17 years, whereas, rest 32 percent belongs to the age group of above 18 years and adults. The children from the age group from 6 to 11 are the core audience of the Cartoon Network (Stabile and Harrison, 2003). Cartoon programs contained violence as its integral part. It is noted that cartoon content is full of violence than serial plays and comedies (Potter and Warren, 1998). As the result, children are more exposed to violence showed in the cartoon program than any other television program broadcasted during prime time i.e. 8pm to 11pm (Gerbner, Gross, Morgan and Signorelli, 1994).
Now a day, in social communication research, the impact of cartoons has gained a new status. Today, animation is used to convey the messages to target audience, e.g. in marketing and learning (Ginmann, 2003). The results of the research has shown that there are different variables having affects such as liking and disliking of cartoon characters, based on their gender, accessories and costumes they use, physical attractiveness, age, intelligence, anti and pro-social behaviors and over goodness and badness (Klein and Shiffman, 2006).
The influence of the media especially television in learning mechanism is considered to be very important. Television has a strong impact on all of its viewers including all age groups. Today, our mother tongue is greatly affected by the different linguistic expressions which are being presented on television e.g. “ break ke bad” (After the break). Likewise, children also affected up to a large extent by the different linguistic terms presented on television in their favorite dramas and cartoons (Gokulsing, 2009). Kottak (1990) believes that television programs and all types of cartoons and animated movies are the main factors which are playing a key role in enculturalisation of American children. It should be understood now that which type of culture these different television contents are presenting, in order to bring some drastic changes in popular cultures.
1.2 Statement of the problem
There may have been researches done in this subject on understanding the challenges of cartoon networks and other same or similar research topics. However, this research topic gives further explanation and analysis. The growing influence of cartoon in the lives of children have now gained a focus-attention
1.3 Objectives of the study
1. To understand the impact of cartoon networks on the development of a child
2. To understand the relationship between cartoon network programmes and childhood development
1.4 Research questions
1. What is the impact of cartoon networks on the development of a child?
2. What is the relationship between cartoon network programmes and childhood development?
1.5 Research hypothesis
H01: Behavior of school going kids in class is not influenced by the frequency they watch cartoons.
H1: Behavior of school going kids in class is influenced by the frequency they watch cartoons.
H02: Violence presented in the cartoons does not influence the behavior of the children.
H2: Violence presented in the cartoons influence the behavior of the children.
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