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THE MAIN KEY SUCCESS FACTORS OF THE MULTINATIONAL CORPORATIONS’ SUCCESSFUL INTERNATIONAL BUSINESS IN SPITE OF THEIR EXPOSURE TO MANY FORMS AND SOURCES OF RISK (THE CASE OF WALL-MART)
Abstract
Broadly speaking, several firms have known success in local market but failed in foreign countries. At the other side, some enterprises (Born-global firms) began directly to operate globally and known also the success or failure. The thinking of the above sentences conducts the author for studying the entitled subject: “The main key success factors of the Multinational Corporations’ successful International Business in spite of the exposure to many forms and sources of risk” the case of MNC’s Wall-mart. The case of Wall-mart is relevantly the best international evolution of that firm. In this paper, the article will be focus on five issues that consist firstly in showing how the Wall-mart is a MNC and a successful international Business. Secondly, the main success factors of the Wall-mart successful business will be presented. Thirdly, the form and sources of risk that facing Wall-mart will be given. Finally, the recommendations and their implications will be provided. In the insight of this paper, the author collected data in reading several the literatures review. The consultation of many and different official websites guide also the author to get other data. For responding at that above cited fives issues, the paper is structured in five points without the abstract. The first one deals with the introduction and literature review. The second one turns around the theoretical framework. The third one explains on the methodology that used in the collection of data. The fourth one is about the results and discussions. Finally, the conclusion will be done. In summary, the main success keys of the three MNCs’ International Business consist in the application of the international business method, economic and business theories. On the other side, the form and sources of risk are relevant to management, cultural dimension, cross-cultural communication, and economics & politic. For solving those barriers, the application of the mindfulness, cultural sensitivity and to be culturally awareness is required.
Keywords
Multinational Corporations (MNCs), International Business (IB),
Mindfulness, Culture, Communication