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THE ROLE OF FFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE: A STUDY OF NNAMDI AZIKIWE UNIVERSITY, AWKA
Abstract
This study examinesthe Role of Effective Communication on Organizational Performance, NnamdiAzikiwe University, Awka. The problem that led to the study is the disputes and delays in theaccess to information that would increase performance of staff. The survey research method was adopted for the study and the study relied much on secondary and primary data. The population of this research work was drawn from the Academic and Non-academic staff of UNIZIK. The population is made up of 170 non-academic and 130 Academic Staff. The sample size of 166 was determined using Taro Yamane technique and stratified random sampling.Chisquare x2was used to analysis the hypotheses. For instant, there is a significant relationship between effective communication and employee performance in UNZIK. The findings from the study show that effective communication is the remedy to effective and efficient management performance of employees in an organization. The researcher recommends that there is need for every organization to endeavour and make effective communication an essential integral part of its management strategies and map out a strategic ways of storing information’s; for this will also reduce loss of essential information and it will help to minimize organizational conflict, less misunderstanding and enhance information management.
Keywords: Management, Strategies, Performance Measurement, Organizational