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VALUES-BASED DECISION MAKING: THE BENEFITS AND CHALLENGES ASSOCIATED WITH DRIVING A SET OF ORGANIZATIONAL VALUES

Abstract: In this paper, a qualitative approach was used to look at how values can influence decision-making within an organization and can contribute to a positive work environment. To achieve this objective, a definition of the term “values” was followed by a discussion of the benefits and challenges of implementing a set of values within an organization, and an examination of how values guide organizational decisionmaking and influence product and service offerings through a case study of Vancouver City Savings Credit Union (Vancity). The study finds that the presence of values is clear within Vancity, but the ability for organizational values to guide decisions is somewhat open to interpretation, with some room for greater refinement and structure.

Douglas Baldry currently works as an Assistant Branch Manager at the Vancity Savings, Langley Community Branch leading a team of account managers who specialize in mortgage and personal lending. Outside of the branch, Douglas facilitates financial literacy seminars covering topics like budgeting, saving and managing debt. 

Keywords: values-based decision making, organizational values, co-operative values, Vancity 

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